Adroid is Social

Dedicated to social media and general technology discussions

What Super Smash Bros. Melee for the Nintendo Gamecube Has Taught Me.

I remember the night I became heavily interested in Super Smash Bros. It was my sophomore year of college, and my roommates and I held free-for-all matches on Super Smash Bros. Brawl (cringe-worthy). After a good three hours of smashing, I returned to my room, opened my laptop, and searched the Internet in hopes of finding some techniques that would help step my game up. After viewing some Brawl videos on YouTube, one of the suggested videos on the side was a Melee match between one of the five Melee Gods, Mew2King, and a Fox player that slips my mind.

I had never seen anything more fast-paced, fanatic, and fun. The commentators, probably D1 and Prog, kept the hype going, and M2K’s Marth absolutely shredded.

For the next week I spent all of my free time watching Melee and Project M (RIP) videos – I was addicted. Soon I installed both PM and Melee on my Wii so that my friends and I could play this sandbox fighter together.

Fast-forward to 2016.

Every Tuesday I meet up with the same group of friends and play Super Smash Bros. Melee for about four hours. Not only am I a better player, but also more knowledgeable of the game and its various quirks that define it. Now more than ever, the game has become so much more than just a party game to me… it has become an aid in supporting my personal and professional life. Here are just a few parallels between the game and my life and how I have benefited from.

There’s always another game.

This was the one of the very first parallels I drew between playing smash and everyday life. Not every game is going to be played the most optimally, and you might even lose or not play to your best potential. But that is okay. There is always going to be another game – another shot at anything where you may come up short.

I found this lesson particularly useful when pursuing jobs and internships. It has never been about how well I do in a match of Melee, or how well I did in an interview, but what knowledge I take away from the experience during these events.

This coincides with my next point… 

You learn from your opponents.

As a rookie Smash player, there will be many chances where your opponent will just straight up outplay you. They have a better neutral game understanding, they know how to combo your character, they might have better tech skill than you … I could keep going. What is important to understand first is that they are better than you. Once you accept this, then you can finally start to make adjustments, whether that be in-between stocks, or in the next game.

Outside of Melee, I have come to accept this very early on in my professional life. No matter how well I think I am doing to market myself as a competent and unique individual with a defined set of skills, I know that there are others who are just better than me. This has led my personal drive to always strive to be something more. Behind this parallel is the instinct to keep on moving, keep on learning, and keep on trying to compete on stages that might favor me or not.

“Reading” your opponents. 

As a Sheik main, “reading” your opponent is crucial in any matchup. A “read” is performed when a player predicts a player’s movement and capitalizes on it. The best example of this is when Sheik is performing a tech chase on opponents, specifically the “spacies,” Fox & Falco.


This is much of the same practice of identifying trends and capitalizing on them as they appear and eventually disappear. As an advertising and public relations student, I have learned that this can help create genuine and authentic interaction between brands and users. Identifying and keeping up with trends is even now more so important in the realm of social media and popular culture, two things that I also have a passion for.

Matchups do not exist in a vacuum.

Matchups are measures of how even or uneven a fight is between two characters in a tournament based setting. The melee matchups somewhat define a tier list for the characters, which you can look at here. As you can see, Fox and behind him Falco, remain the overruling kings of the game, and have the better matchups against the other members of the cast. However, just because these characters are considered the best of the best, it does not mean that they cannot be beat. These matchups do not define the match before it even starts, they are just suggestions – suggestions that can be defied.

The parallel I have come to here is one that expects people to not try their best, and give up when faced with restrictions. What Melee has taught me here, is to forget those defined matchups, and to try again and again. You might not always get the result you want, but you will always learn.

Finding something new in something old.

Melee is a game that is nearly fifteen years old, and we are still finding more out about the game. One of the latest findings is that of V-Cancelling; where a player can stop their velocity and possibly live longer by pressing either L or R in the air have being hit with a powerful attack.



In my classes and through my own professional career, I have found that looking through something old in times when you need something new can be very beneficial. Your past ideas and thoughts are sometimes not needed when they come to mind, but may become necessary down the road. In a creative instance, it is important to keep these ideas in one form or another, so that one day they might become used again.


Super Smash Bros. Melee for the Nintendo Gamecube has become a huge staple of my college and young adult life, I am forever grateful of the things I have learned from it. I hope that my readers will find some parallels in their hobbies to aid them.

If you have any similar experience with a hobby, please let me know! Or if you want to talk about Melee, I am always interested.


Until next time,





5 Things You Probably Hated This Summer

Summertime is great for many things. Whether if its swimming at the pool, or going to an amusement park and hanging out with your best pals you met two months ago, you’re bound to have a great time and make memories that will hopefully last a lifetime. But what about the other things? The things that make you cringe when brought up in discussion? With the summer temperature, it’s easy to get heated about several things. Try to keep your cool as you read about five things you probably hated this summer.

  1. Adam Sandler
Taken from AOL
Taken from AOL

The funny man himself can sometimes be, well, not so funny. If you wasted your money on the flop that destroyed your childhood retro video game memories, I apologize. But Pixels, which received a 18% on Rotten Tomatoes, is not the only thing Sandler did to brand this summer the summer “The Summer of Hating Things” (working title). During production of one of his upcoming films “The Ridiculous Six”, several Native American actors walked off set due to stereotypical and racist jokes in the script. If you want to read more of the controversial production, you can read a more in-depth article here.

  1. Cecil The Lion
Courtesy of Time
Courtesy of Time

No, I don’t mean to say that you hated the lion. I am not condemning his death as one to be overlooked either. What I am trying to address is the outcry that sparked from his apparent death. It seemed as if everyone became an animal activist overnight on Twitter, Facebook, and even Instagram. Whichever way you look at it, Cecil The Lion is a prime example of the power of social media in terms of disseminating news.

  1. Donald Trump
Taken from The Telegraph
Taken from The Telegraph

Where were you when Donald Trump announced he was running for president? I was sitting at my father’s house, relaxing, but not for long. Trump’s platform is based on “beating Mexico.” He claims that Mexican-Americans are not the “best” people, but those with “problems” of drugs and rape. You can read more on his anti-Latino remarks here. Not enough reason to hate Trump or his hair? Have you heard his statements against women and his overall sexist mindset? From calling women dogs to saying how breast-feeding is “disgusting”, Donald Trump has proven time and time again what false sense of leadership his money has given him.

  1. Frank Ocean
Taken from Billboard
Taken from Billboard

Come on Frank…where is the album? Back in April, an ominous blog post by the artist with the simple title “#july2015” sparked the Internet to go wild with hype for the follow-up to 2012’s “Channel Orange.” However, Frank missed the deadline, as it is now August of 2015, and no new music has been released. Twitter and Tumblr have not let the artist forget though, with an array of memes depicting any news of the album’s reluctant release. Frank Ocean’s younger brother even got in on the fun, as he successfully Rick Roll’d his followers into thinking the album was secretly dropped. We are all waiting Frank. Release the album.

  1. Minions
Courtesy of Dreamworks
Courtesy of Dreamworks

Minions…where do I begin? They are simply everywhere. From the stickers on bananas to the Facebook memes that your parents share, these little yellow f*ckers have successfully invaded our society and culture. And rightfully so; partnerships with companies such as Amazon, McDonalds, and Snapchat have delivered over $593 million in advertising efforts. To put that into perspective, picture 593 million Jeff Goldblums in a room. Does that sound ridiculous? That’s because it is. This movie has become transmedia and is no longer limited to the sole dimensions of the silver screen. I can guarantee that within five minutes of reading this post you will probably see a minion in one form or another. Run while you can, but they are coming for you.


I’m sorry for the potentially triggering content above, but from the constant updates on social networking sites I thought this was accurate and appropriate.

Did I miss anything that you hated this summer? Let me know.

Until next time,


Instagram and VSCOCam: A Journey of Social Media Photography

Sharing pictures online is as simple as “snap and cap(tion).” But that is not always the case. Maybe you should add a filter on that picture you just took of the sunset. Or maybe you should up the contrast and lower the exposure on that artsy picture you took of your friend by that wall downtown. And then you should tag that friend in it. After posting, you can finally sit back and watch as your likes pile up. Through mobile applications such as Instagram and VSCO, it is easier now more than ever to edit your pictures to your liking and post them for the world (or your friends) to see.

If you are not using Instagram, you should change your perception on the popular photo and video-sharing application. With the acquisition by Facebook in 2012, Instagram has grown to more than 300 million users who share over 70 million photos and videos everyday. From popular artists and actors to my grandmother, Instagram continues to reach new heights. Through constant innovation and renovation of their search features and tags, the app continues to surprise social icons and industry leaders alike.

My personal VSCOCam grid.
My personal VSCOCam grid.

But Instagram is not the only figure in the photo-sharing world. Visual Supply Company, or simply VSCO, has revolutionized editing pictures in its simple and aesthetically pleasing app, VSCOCam. The neat thing about this app is the wide array of filters that can be used for any of your pictures. VSCOCam comes installed with several built in filters, but more can be downloaded or purchased if the user decides to “up their game.”

I know what you are thinking…

“If these two apps are in competition with each other, why am I linking them together?”

I believe that in cooperation, these two apps can be used to create an identity for a user in the realm of social photo sharing. There is a process that is associated when it comes to taking photographs, as I have learned through my own practices and with the help of my peers:

  1. Take a picture on your mobile phone.

Having the high dynamic range (HDR) on is a preference depending on the user. For iPhone users, it also helps to take the picture on the square border option. Once you have taken the desired picture, on to the next step.

  1. Upload picture to VSCO.

Here is where creating an identity comes in to play. VSCO is key to editing a picture and creating a tone for it, and for others in relations to it. Choosing a filter preset is usually the first step in the editing process. Users can add the effects on to their photos on a twelve-point scale, with highest number being the most intense and visible set. From there, users can further edit with exposure, contrast, shadows, highlights, and others on scales of their own. What I have seen is that VSCO users have a set preset that they prefer amongst the rest, and different levels of further editing associated with them. For example, my preset of choice is “A6.” This preference is justified in that photos with a single dominant color generate 17% more likes than photos with multiple colors. When the picture is ready and set catered for the user, it’s time to post to your VSCO grid and switch apps.

  1. Post on Instagram.

You can upload the edited picture to Instagram from VSCO through the in-app link, which takes about less than five seconds. Some users edit further on Instagram with the application’s unique editing tools. On the “share” page, users can add a caption to the image, tag the location of the photo, and tag their friends. This is an interesting and key part for exposure on Instagram, as adding a location results in 79% higher engagement. After this fairly simple three-step process, we can now post and watch the likes and comments come in.

@savferdinand uses Instagram along with VSCOCam to create a feed of whites and blues.
@savferdinand uses Instagram along with VSCOCam to create a feed of whites and blues.

With this process of editing and creating a general feel for you photos, Instagram and VSCO users can create a unique mark and identity with their own pictures. For example, my friend Savannah (@savferdinand) has used these two apps to make her Instagram “feed” one that centers on calm whites and light blues. Through her own use of angles, presets, editing and tagging, she has successfully created an identity on both photo-sharing applications.

From exploring both apps and the several options that they offer I have created a challenge for myself. Everyday for the next month (August), I am going to use both applications to create a tone and own identity for myself. I hope that through this exercise I will be able increase my own Instagram and VSCO influence. To measure this, I will detail:

  1. My follower count as the month progresses, and the correlation with the photos I post.
  2. The amount of likes I get per photo and collectively.
  3. The number of comments and resonance associated with my pictures from those comments.

If you wish to follow me on this month long excursion, you can follow me on Instagram and VSCOCam. My username is @Adroid.

Do you have any suggestions or practices that I should include? Let me know!

Until next time,


Statistics from SproutSocial:

Esurance’s Superbowl Campaign: Where Did It Go Right?

There are two types of people in this world; people who watch the Super Bowl for the competitiveness of two very athletic teams who have proven themselves best among others in the nation, and people who watch “The Game” for the famous commercials. While most of the more popular commercials appear during the game’s live stream, this year viewers were introduced to a new kind of commercial, one that happen after the Super Bowl. 

Esurance, the insurance company that started online wanted to show not only their customers, but the entire world, that they care about saving money. So, after the game had ended, the company aired the following commercial starring their spokesperson, “The Office” star John Krasinksi.

Esurance saved $1.5 Million by buying the commercial time right after the Super Bowl, and if tweeters used the hashtag “#EsuranceSave30”, they could win that money. With this timely commercial and the implementations that it uses, Esurance was effectively able to broaden their reach to their target audience of young-adults and Generation Y’ers. I want to briefly discuss what tactics and strategies the company used to have a successful campaign. 

Esurance, through the use of several tactics in their campaign, tried to reach to a younger demographic through several means of appeals.  The first, is the use of a celebrity endorser. John Krasinksi, famous for his role as Jim Halpert in the NBC hit comedy “The Office”, is easily identifiable as a popular celebrity among a young demographic because of this role. The other well placed tactic is the use of Twitter as a host for a contest. Twitter, part of the Social Media Trinity, is widely known as one of the most used Social Media platforms for the demographic that Esurance wanted to identify with. Since it is simple to send quick messages into the twittersphere through the tracking/grouping tool that is the hashtag, the company was able to quickly gather contest entrants and track their progress. 

The result of this social media initiative were jaw dropping. Within one minute after the commercial had aired, tweeters had entered the contest with the hashtag “EsuranceSave30” 200,000 times ( After thirty-six hours had passed and the contest had closed, Esurance had received more than 5.4 million tweets ( The company was trending on Twitter, they were the buzz of news stories and online articles, and I did not hear the end of it until the following Wednesday night when John Krasinski went on Jimmy Kimmel Live (yet another media platform that a young generation, like myself, watches). The winner, 29 year-old John, won the contest and was handed $1.5 million in cash. If you care to watch his reaction and the segment from Kimmels show, I have included the link below. 

So what exactly did Esurance do? First, they identified their target audiences: the young generation that likes John Krasinski, Twitter, and saving money. To reach out to them, they wanted to spread their message of saving money better than any other insurance agency, by not buying commercial time during the Super Bowl, but instead buying the first commercial after it aired. Through their unique campaign, Esurance was able to use the Internet, which it was “born” out of, to relay their message. After this campaign, Esurance has now captivated the audiences that are in the market for car insurance, and also for other competitors to watch out for them. Social Media, in this case, can be used as more than a tool that can be used for more than just discussion, but a way of support of companies to disseminate their practices.

Did you tweet with #EsuranceSave30? Or do you not care about the use of Social Media in company campaigns?

Until next time,




What has RSS and SEO done for you?

RSS (Really Simple Syndication) and SEO (Search Engine Optimization) both have their respected places among tools used on the Internet. The former of the two allows users to easily have one source for all the updates that become published on sites that they are subscribed to. The latter allows for a company’s website and contents are ranked higher than others in search engine rankings. While the two can be difficult to fully comprehend understand, I think that at their core they are very simple (get it? like really simple?).

Although these two tools are great for allowing readers and users to become more involved with their favorite websites and such, I believe that one of the two things I mentioned earlier is dying and becoming outdated to the new age of social media. I believe that RSS is on it’s way out thanks to Social Media titans that are Twitter and Facebook. Drew Olanoff wrote in his article titled “Google Reader’s Death Is Proof That RSS Always Suffered From Lack Of Consumer Appeal” ( as to why the Google tool and general use of RSS is on the way out.

“The idea of RSS was one that never quite gripped with normal internet users”.

Users of the internet who are interested in blogging and constant updates from our favorite websites loved the idea of RSS. All it takes for a website to “push” out their information is one click button that allows users to read and share what they want with friends, family members, associates and the like. But wait, is that not what Twitter is used for now? Does it not just take one click to follow someone who posts content that we want to read and share? The immediacy and two-way communication that Twitter is known for is slowly taken the role of what RSS used to do. Twitter uses are able to publish their works as links and sources to not only gain followers, but spread their information and work. Twitter is more simple to use, has more of an interaction aspect, and allows for quick and precise updates, all on one platform; Twitter’s dashboard. I am not discrediting RSS and all that it has done for the Internet, but I think that it has paved the way for new Social Media, which has improved on it’s design.

SEO, on the other hand, is here to stay as it still serves its use and is constantly being utilized by websites of all sorts of genres. It is all about utilizing keywords and how they will rank your webpage on an organic search result. I have had plenty of practice with SEO and it’s uses, which is what I want to discuss briefly. Amazon has a micro-transaction business called Mechanical Turk. In this online business, employers (requesters) create “Human Interactive Tasks” (HIT) in which workers (employees) do at their leisure for the requesters benefit. HITs range in payments anywhere between $0.01 to roughly $27.70, the latter of the two is the highest right now on my worker dashboard. Some of the work I have done include working for employers who simply want me to search for their website and copy and paste information found on that website. What they are doing is SEO, though many workers may not realize it. If Mechanical Turk, or mturk for short, interests you, maybe search on your favorite search engine for it! Or go through this slide show detailing what mturk can do for a business.

Search engines are what we use to get information that is otherwise not known to us. It can range from searching for a plumber or a new restaurant, and everything in between. We are enticed to use search engines, because we know that it can hold the answers for us.

So what do you think? Is RSS really dying? Is SEO that profitable and useful it today’s online marketing? 

Until next time,



YouTube and Gaming: It’s Simple

In this post, I just want to quickly discuss how watching videos online is changing drastically almost every day of our lives. It’s now relevant that we, as a mass society, use the internet and all of it’s tools to communicate and share information, stories, and entertainment pieces. Regarded as one of the most widely used Social Media websites and the world’s second largest search engine (next to Google), YouTube is a place where almost anyone can upload a video file for the world to see, or just the user’s friends depending on the privacy setting (that’s not the point of this post). 

YouTube, with it’s simplistic interface and ease of use, is home to many videos and “powerhouse categories” such as Comedy, Music, and Informational videos. Another one of those “powerhouse categories”, or categories that draw many viewers and content creators, is the gaming and gameplay category. “Let’s Players” and competitive gaming have found their niche viewers in the home that is YouTube. The former is a type of gameplay video where a user or channel plays through a game and simply commentates over what is happening in the game’s storyline or whatever topic they want to discuss in said video. An example of this is the popular channel “Purple Rodri” who plays through an array of Pokemon and Legend of Zelda games ( VideoGameBootCamp ( is a competitive gaming channel that mainly shows video from tournaments within the competitive Super Smash Bros. video game. These are just two of the many channels on YouTube that show what games are out there, and who is playing them.

To show how easy it is to upload a gameplay video, I recorded a quick match on Halo 4 and uploaded it on YouTube.

The cool part is, I do not own a High Definition recording device. Thanks to the power of the internet, I discovered a website called “Halo Caps” ( where the blogger will find your video and record it for you, then send you a link on where to download it for your own viewing or sharing pleasure.

So, if YouTube is such a home destination for users to share there gaming experiences, why is it such a controversy? The answer: copyright laws. YouTube does not want to face legal action when YouTube gameplay creators use gaming videos to make money, through ad revenue and such. However, I do not want to discuss this because it would lead my post into an area which I do not want to dwell in. If you want to learn more about the controversy between YouTube and the gaming community, watch the following video by YouTube user “far from subtle”

The point that I am trying to get across here is that YouTube and the gaming community that is housed in it, is a gold mine. Gamers from anywhere can upload what they like or dislike about the game, praise a game and discuss what features could make the video game better. YouTube can act as the middle man between the two-way communication of video game developers and players. What they need to do, is not to shut every down before a statement can be made. However, this is just my opinion and I know that everything is not as simple as it seems.

What do you think on the issue? Do you watch gaming videos on YouTube from time to time? Let me know!

Until next time,


Social Media is the Key to going “Viral”

“Viral”, as in “the video went viral”, in today’s concern, means that a piece of media has become so popular through several different channels of Internet sharing. Sharing on the Internet is typically done through the variety of tools that the Internet can no offer. Of these tools, which I believe to be the key to “going viral” is Social Media platforms. All it takes is a couple of keystrokes to send information from one person to their followers and friends, so the same concept can be used to share viral content.

Content that I wish includes media from the athletes of Sochi and the Winter Olympic games. As I am sure you are familiar with, the Sochi Winter Olympic games have become somewhat notorious for the poor conditions the athletes and journalists are facing. One of such athletes got the short hand of the stick, and was forced to break down the almost cardboard-like door with his bobsled. Johnny Quinn, a bobsledder for the US Olympic Bobsled team, used twitter and a picture to let fans know what is the worst thing that can happen during the Olympics ( )


Through a simple post and a hashtag, the Olympic bobsledder was able to share his experience at the infamous Sochi Winter Olympic games. Within hours, the post had been “favorited” and “retweeted” by other tweeters that even the traditional media wanted to cover it, as they typically have been doing throughout the games. Now, the post stands at about 30,000 retweets and 17,000 favorites. Quinn, the once hidden talent, has shot to stardom reaching 29,000 followers short after his “breakdown” (get it?). This is a clear example of the powerful network and ease of use that microblogging has brought into the social networking atmosphere.

One of Twitter’s slogans for their business practice is that is “a global community of friends

By Seomworld
By, 2013

strangers answering one simple question: What’s happening?”. I actually think that this slogan is rhetorical in a sense. See the thing about Twitter, and the world, is that EVERYTHING is happening. And it is so easy to share, especially for people who want to share. When one shares something that they find interesting, they are opening an outlet to others who might think the same way they do (or not). But if two social networking users have the same mindset, they have the ability and the power to influence more and more people by doing one thing, simply sharing their ideas. In the info graphic I provided by Seomworld ( ) it is easy to see who in our society is using social networking to share their thoughts and ideas. Everyone is a statistic in this sense, and it is not a bad thing in this sense to be a part of that statistic.

With the help Social Networking, anyone and everyone can create and distribute content that may end up becoming “viral”. All it takes now is a couple of keystrokes and another stroke of luck to end up on the front page of Reddit or have thousands of repins on Pinterest. The game of sharing is no longer about who you know, but how you do what you do.

Until next time.


Welcome to the New Age (of Social Media)

Bieber’s mugshot from January 23rd, Miami, FL.

Did you hear about Justin Bieber being arrested? If not, you can skip to the next paragraph, but If so, where did you hear it? Did you hear it on the news? Like many others I know, I was notified that the always juvenile pop star was arrested Thursday morning on a social media website. I first saw the now infamous mugshot on my Tumblr dashboard this (Thursday) morning. Then, to verify that it was a genuine picture, I went to Reddit to verify. Lastly, to see to what my friends thought of the event, I went to my Twitter to see what my friends and peers had to say. When I logged on, I saw retweets from celebrities and posts form sponsored news stations. The mugshot, and the incident in it’s entirety went “viral” due to social media. Justin Bieber’s arrest not only adds to his public appeal (or lack of), but it also highlights that social media has changed the way we receive information and how it has created several new means of mass communication. 

Social Media has become the largest and most readily available mean of communication in today’s society, and it is important now for professionals to understand and use it to their advantage. The reason behind why social media websites have become such a staple in communication is because acts of social media offer and promote two way communication. Discussions about everyday events now become easily relatable in one way or another. For example, I have many friends from my hometown of Syracuse, New York added on Facebook. During the recent drops in temperature both here and up north, a simple status update on my Facebook can link my former neighbors and I into the same conversation about how the weather has been acting. Facebook and other social media sites cannot only connect two users, but it can also connect a business to a consumer or customer. In fact, some businesses have revolutionized the way in which they keep contact with their consumers. Many businesses and professionals have a separate department where social media is used to communicate with their customers. For example, Microsoft has a separate team of customer service representatives that use twitter to poll their followers and solve questions for their Xbox gaming community ( )  Commenting and typing out messages is not  the only way in which businesses communicate with their clients and consumers. Often times, businesses will entice Social Media users to “Like” or “Follow” their page for up-to-date news and press statements. This way of two way communication is important for businesses because it allows them to interact with their consumers.


Social Media also allows for companies and businesses to tell their own story. Through this act, companies are allowed to market

Imageto their target audience by aligning their social media presence with those who want certain experiences from their service. By telling their  own story, a company is allowed to create a persona that their followers and fans can relate to. An example that comes straight to mind is the video game “Battlefield” and it’s Facebook page ( ). The page is constantly updated with posts about the game’s incoming updates or videos from around the web. It is a great public relations tool because it allows for users to discuss their issues with the game and it allows for the company that makes the game, a Swedish company DICE, to spark a discussion amongst the community. When the company is involved with the community, and let’s it know what is happening behind closed doors, the company is seen as more trusted and viable. 

You know how they say the society is always changing? Well I think that social media is changing faster than society, and is also the reason as for why society is changing. Yes, that does sound like a weird concept, but it’s true. We are always connected to the world. Our smartphones allow us to constantly update our online presence with pictures and texts and society is becoming more accepting of the fact that we are now entitled to update our social media profiles. I try to remain hidden online, but now I believe that is time for me to step in to the light, and become a social media professional. Thanks for reading the first blog post! I’ll try to update as frequently as possible. 

Until next time,

– Adrian

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